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How to categorize the types of shoppers using surveys

Surveys can segment your shoppers to make your marketing more effective. We can help.

Many companies are rethinking the way they do business since the COVID-19 pandemic. As you rethink business strategies, it’s more important than ever to understand your customers. With that in mind, companies are creating updated shopper profiles with detailed descriptions of their ideal or target consumers in an effort to know customers better and meet their purchasing needs.

Shopper profiles can include demographic, geographic, and psychographic information, but the key components of these profiles are the insights into how they shop and what drives them to make a purchase. This information helps you to develop a shopping experience that caters to the way your customers shop. Part of this process is categorizing your shoppers.

To categorize your shoppers, start with consumer segmentation. You may have already created buyer personas, but shopper types are different. They are focused solely on shopping and buying behaviors. Once you’ve conducted your surveys and gathered your data, you will be able to identify which of the eight common shopper types are your main shoppers.

Let’s explore those eight types of shoppers, so you can identify who shops with you. With this information, you can create tailored shopping experiences that facilitate purchases in-person or online.

We’re going to look at eight common types of shoppers. For each one, we will examine their general behaviors, needs, and action items that may help you make the sale with them. Do you recognize any of these types as your shoppers?