If your business has high brand awareness, customers are more likely to seek out your brand, which gives you a competitive advantage. Find out why brand awareness is important, brand awareness strategies, and how you can measure brand awareness with surveys.

A loyal customer will make repeat purchases, buy from your brand regardless of convenience or price, and recommend your products to others. Find out how to build brand loyalty, how to use surveys to find out what customers want, and what you can learn from brand loyalty examples.

Brand equity is the extra value a business gets from a product with a recognizable name, or high brand awareness, compared to the generic alternative. Let’s look at why brand equity is important, some brand equity examples, and how your business can build it.

Brand image is what comes to mind when people think about your business or product. It’s more than just the visual aspects of your brand—it also encompasses intangible brand associations like value, convenience, and quality. Let’s dive into why brand image is important, how it connects to brand identity, as well as how you can track brand image with surveys.

Find ud af, hvordan du kan planlægge, designe, sende og analysere din eget spørgeundersøgelse med koncepttestning. Læs vores omfattende guide om koncepttestning for at lære alt, hvad du har brug for at vide for at starte dit eget koncepttestningsprogram, med metoder til alt fra reklame- og logotestning til produkt- og emballage design. Få bekræftet dine fornemmelser, og sortér fantastiske ideer fra de gode ideeer.

Lær, hvordan spørgeundersøgelser til markedsføring bruges til at samle indsigt fra kunder og understøtter markedsføringsstrategier i SurveyMonkeys blog.

Lær at mestre hvert punkt i afprøvning af forskellige produktemballager, så du kan vælge din målgruppes foretrukne. Denne afprøvningsmetodologi kan anvendes på alle emballagetyper.

Learn how product positioning lets you better market and sell any product. We’ll also walk you through each step of conducting it so you can give your products a better chance to succeed.