Flere ressourcer
Go straight to: guides, case studies, or survey templates
Guides
Case studies
Find out how Allbirds uses SurveyMonkey Audience to fuel brand growth
Market research survey templates
Consumer, shopper, and market insights
Market sizing
Quantify the demand for your product, and pinpoint which market to enter next.
See templateCompetitive intelligence
Measure awareness, usage, and NPS® for the key players in your category.
See templateCategory awareness
Gauge the levels of awareness and adoption for emerging product categories.
See templateShopper insights
Learn who, where, and how people shop for your product/service category.
See templatePath to purchase
Deep dive into the purchase decision making process of your target buyers.
See templateProduct development
Product testing
Get feedback on your product concepts to learn which one will win in-market.
See templatePackage testing
Test to see which packaging designs and messaging will stand out most with buyers.
See templatePricing research
Know what consumers are willing to pay for your product and what’s too expensive.
See templateMarketing effectiveness
Ad testing
Test your advertising campaigns to know which will drive higher purchase intent.
See templateLogo testing
Get feedback on your logo ideas to find out which is most appealing to buyers.
See templateMessage testing
See which marketing messages or claims resonate most with your target buyer.
See templateBrand tracking
Brand awareness
Learn how many people are aware of your brand plus how and when they heard about it.
See templateBrand conversion
Capture the entire brand funnel from awareness to consideration to loyalty.
See templateBrand performance
See what’s most important when making a purchase and how your brand performs.
See templateLooking for additional resources?
Read more: market research articles | case studies | survey templates
Ready to begin your next market research project?
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.