Thank you for taking the time to answer the Native Advertising Trending Survey.
For the sake of clarification, the Native Advertising Institute defines the concept of native advertising as:
"Native advertising is paid advertising where the ad content matches the form, feel and function of the media on which it appears".
What Can be Considered Native Advertising?
Many things fit the definition. Some of the most common are:
Advertorials in newspapers and magazines.
Advertiser funded programming on broadcast- or web tv.
Promoted or sponsored posts on social media like Facebook, LinkedIn and Twitter.
What Cannot be Considered Native Advertising and Why:
Paid search.
We do not consider a search engine a media, in the same sense that we do not consider a phone book to be a media either. Consequently, paid search is not considered native advertising.
Ads delivered in-stream on e.g. Facebook. Native advertising needs to hold relevant, valuable and non-interruptive content that meets the expectations of the audience. Ads in the Facebook-feed are no more native advertising than an ad placed among the articles on a news-site like nyt.com.
The findings will be published in a report. The full report will be accessible and free to download on the Native Advertising Institute's website in May. In addition, you can sign-up to receive the report along with our newsletter. You do this on the final page of this survey.
