The Chinese Market for Water Technologies
Analysis of Barriers and Opportunities for European Companies
1.
Your Company's presence in China
Wholy Owned Foreign Enterprise
Joint Venture
Active at the Chinese market, but not yet formally established
Previously active at the Chinese market, but has left again
Sales in China via licensed partner
2.
Global size of your Company
1-10 employees
11-100 employess
101-250 employees
251-1000 employess
>1000 employess
3.
Categorize your type of products and services
Producer of components
Supplier of whole systems
Consultant
Sales company (provider of components from other companies)
Business support services
4.
Your companys growth history (after 2010)
Grown substantially, >10% per year
Limited growth, 0-10% per year
No growth, around 0%
Negative growth, minus 0-10% per year
Significant negative growth, exceeding minus 10% per year
No sales yet, but active at the market
Has left the market due to economic losses
5.
How do you overall rate the importance for your Company of the Chinese Market compared to other markets, and why?
6.
Your primary sales strategy
Component / Systems Sales directly to end user
Component Supplier to other company, who sell to end user
Service Provider
Consultant
Contracts via Tenders
7.
Priority Market Segments
Public Water Supply (Waterworks, Infrastructure)
Public Wastewater Treatment (Plants, Infrastructure)
Other Public Markets (e.g. Sponge Cities, River Basin Management)
Buildings, Housing
Industrial Water Use, Non-food Sector
Industrial Water Use, Food Processing Sector
Agriculture, Husbandry
Desalination
8.
Have your market strategy and priority market segments changed during recent years, in which way, and due to which factors?
9.
The Chinese Market and Framework Conditions in General: Can you access relevant information about Chinese Government plans, regulation, standards specific for International Companies in China?
Yes, easily
Yes, easily at national level, but can be difficult at local levels
Yes, easily at national and province levels, but not at local levels
No, it is always difficult
10.
Specificlly for the Public Water Market: Can you access relevant information about Chinese Government plans, regulation, standards specific for the Public Water Market?
Yes, easily
Yes, easily at national level, but can be difficult at local levels
Yes, easily at national and province levels, but not at local levels
No, it is always difficult
11.
Specifically for Tenders reg Public Water Market: deadlines and favoring of local companies
Are published with reasonable deadlines
Are published often with too short deadlines
Are often published with too short deadlines and local companies being informed in advance (unfair competition)
12.
Specifically for Tenders reg Public Water Market: Selection Criteria
Typically have fair and clear selection criteria
Typically have unclear selection criteria, but otherwise fair competition
Typically have unclear selection criteria, and seems to favor local companies
13.
Specifically for Tenders reg Public Water Market: Request of State-of-the-Art solutions, with a strong focus on long-term resilience to eg climate change, water use efficiency etc
Typically requests State-of-the-Art solutions
Are first of all focused on minimizing Construction Costs (Capex)
Have a solid focus on lowering Operational Costs (Opex)
14.
Specifically for Tenders reg Public Water Market: Elaborated of the Tender Materials
Have typically been developed with the assistance of experienced consultants
Have typically been developed by local Design Institutes, who have significant knowledge about State-of-the-Art Solutions
Have typically been developed by local Design Institutes, who have limited knowledge about State-of-the-Art Solutions
15.
Technology Approvals
It is easy to get a technology approved
It is difficult to get approval of a technology
It is easy to get an approval, but takes very long time
Not relevant
16.
Standards for Solutions
National standards for solutions / components are easy to live up to
National standards for solutions / components are often a problem for high-quality / high-efficiency solutions / components
Often, current standards prevents new constructions to offer long-term results
In some specific cases, current standards prevents new constructions to offer long-term results
17.
Has the market barriers changed during recent years, and in which way?
18.
What is your overall expectations to the development of the water technology market?
Digitalization of products, systems and services will be a key driver in the coming years
Water Prices will increase
Energy Prices will increas and climate issues will become more important
Chinese Companies will develop new, very innovative and competitive digital solutions
Tenders at Public Water Market will to a higher degree taking long-term resilience, true cost of resources etc into account
19.
Role of PPPs
PPPs are used widely and constitute an interesting business opportunity
PPPs are used widely, but conditions are unclear or not favorable
PPPs don’t play a very significant role
20.
Legal framework, contracts and the legal system etc
Negotiated contracts are respected from both sides, both with customers and business partners
Negotiated contracts are often not respected by Chinese Customers, but the legal system is very well-functioning
Negotiated contracts are often not respected by Chinese Customers, and the legal system is not functioning well
21.
Legal framework, contracts with Business Partners
Negotiated contracts are often not respected by Chinese Business Partners, but the legal system is very well-functioning
Negotiated contracts are often not respected by Chinese Business Partners, and the legal system is not functioning well
22.
IP fraud etc
Our company have not had any problems with IP-fraud
Our company have had several problems with IP-fraud, and this has been consistent over the last 5 years
Our company have had several problems with IP-fraud, but this has been decreasing during the last 5 years
23.
Getting the business case right. What dominates the bulk market?
Current water and energy pricing has no significant impact on defining the business case
Current water and energy pricing calls for significant adaptation of technologies into a business case charcterized by lower performance and much lower price
The competition at the bulk market (based on low Opex costs) is very hard, but fair
The competition at the bulk market (based on low Opex costs) is very hard, and favoring of local companies are widespread
24.
Market growth coming 3-5 years
The market for Water Technologies will grow significantly (>10% per year in the coming years)
The market for Water Technologies will grow somewhat (5-10% per year in the coming years)
The market for Water Technologies will have limited growth (0-5% per year in the coming years)
The market for Water Technologies will decrease (<0% per year in the coming years)
This trend will be more explicit in the West and South West Regions, than in the North, East and South Regions
This trend will be more explicit in city tier levels 4 or less, than in tiers 1-3
25.
Which factors will over the coming 3-5 years incluence the Water Technology Market significantly
Climate Change, reduction of CO2 emissions
Energy prices, resource efficiency and Circular economy
Digitalization
Water Quality improvements and regulatory requirements
Water Supply security and water use efficiency
26.
How will you rank the efficiency and quality of solutions requested by Public Tenders compared to the European Market? In other words, does the solutions requested by the market deliver in accordance to water management challenges and targets set by the Water Authorities?
Roughly the same ìn Europe and China (leading to the same water quality improvement, water use efficiency, long-term water supply etc)
Slightless quality and efficiency in China compared to Europe
Significantly less efficiency and quality compated to Europe
27.
What do you consider the main reasons for the differences in Question 26, e.g. focus mainly on keeping CAPEX low?
28.
Pls provide any other comments you may have regarding the functioning of the Chinese Water Market.
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