* 1. Thinking about the ad overall, which of the following best describes your feelings about it?

* 2. How believable is the ad?

* 3. How relevant is the ad to your wants and needs?

* 4. How unique is the ad?

* 5. How different is the ad from existing ads?

* 6. How well does the ad communicate the main message?

* 7. If the product were available today, how likely would you be to buy the product based on the ad?

* 8. In your own words, what is the main message of the ad?