How will consumers and companies respond to an economic downturn? Explore the research to find out, or ask your own questions now.
In an economic crisis, insights can be the keys to survival. In fact, according to our Times of Crisis study*, business leaders say they will do more research in a downturn.
How will you create a map for success in 2023? Keep reading to get 6 key insights from our research that will shed light on consumer plans and market shifts.
Stay on top of your target market’s shopping patterns and changes in purchase habits with our Shopper insights template.
Understand the path consumers take with your offering; from consideration to purchase and everyday use.
Understand your best customer fit by age, gender, income bracket and more. Know how your target market uses products in your category.
Find out if your customers or target market actually like your product. Understand purchase intent.
Understand if your product or service is meeting your customer expectations and how you can improve.
Stay on top of how your brand performs in the market with an ongoing study.
Collect feedback and gather insights from your customers, employees, and products to help you plan for the future shift in the economy. Explore all 150+ expert-written survey templates.
New research on how consumers and business leaders will prepare for an unpredictable economic future.
*July 2022 Momentive studies of 1,411 adult consumers and 410 business leaders in the US. Data collected overnight.